Lolaisdesigned in Montreal, Canada, and environmental responsibility is at the forefront of Lola’s creative vision. The company is building an ethical supply chain that creates high-quality, low-impact, long-lasting affordable denim. They have started at the source and aim to be as transparent as possible.

Lola'ssustainable denim is produced using 80% less water than conventional denim, using technologies like textile recycling, ozone washing, and laser finishing--practices which also reduce pollution and increase worker safety. Lola's signature stretch denimcontains 80% recycled cotton, made from post-consumer waste and denim floor scraps, and 18% Tencel, made from sustainable cellulose

Blairfeatures: Classic 5-pocket mid-rise jeans with gold stitching, contemporary skinny silhouette. Crafted from sustainable stretch denim, for that ultimate comfort feel—to evolve with you and live in your wardrobe for years. Perfect for any body type.

Wash:Cool Starry Night

Fabric Content: 80% recycled cotton, 18% tencel, 2% lycra

Care Instructions: Machine wash inside out in cold water, tumble dry low. Do not dry clean. Do not bleach. Iron at medium heat